One of my favorite “Calvin and Hobbes” cartoons shows Calvin explaining to Hobbes how he enjoys writing assignments now that he’s realized that “the purpose of writing is to inflate weak ideas, obscure poor reasoning, […]
Clients will sometimes ask me, “What do you think I should do? Do you have any recommendations or suggestions?” On the face of it, that may sound like a prudent question. However it’s not all […]
Digital analytics has been around almost as long as the internet itself, and no one would argue that it’s undergone a significant evolution. It’s certainly come a long way from the old “website counters” of […]
“Content is King” is a familiar phrase among web marketers, especially with those who endorse and embrace the concept. No one would deny that content is what any website is first and foremost […]
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