Business
The Marketing Creative Knows
Veteran cartoonist Sergio Aragones is best known for his work for Mad Magazine where his cartoons have appeared in more than 400 issues over a span of nearly 50 years. During his prolific career he […]
marketing
Business
According to Our Panel of Experts…
The Facebook stock trading roller coaster ride has inspired a flurry of debate over whether or not companies can actually make money on social networks. The debate has also expanded into the bigger picture: is […]
Copywriting
Bullish Trends in Writing
One of my favorite “Calvin and Hobbes” cartoons shows Calvin explaining to Hobbes how he enjoys writing assignments now that he’s realized that “the purpose of writing is to inflate weak ideas, obscure poor reasoning, […]
Business
Diagnosis: Marketing
Clients will sometimes ask me, “What do you think I should do? Do you have any recommendations or suggestions?” On the face of it, that may sound like a prudent question. However it’s not all […]