media

Groundhog Day: A Missed Marketing Opportunity?

In this wired age of 24/7 connectivity, every moment seems to have the potential of becoming a pop culture event teetering on the brink of some media extravaganza. So I’m wondering why someone hasn’t yet […]

Cashing In On Media Celebrity

Chris Shugart

You may have seen the recent media buzz over Ted Williams, the homeless man from Columbus Ohio whose splendid baritone voice is rapidly spreading across the pop culture ionosphere. It didn’t take long for Marketing […]