Copywriting

Bullish Trends in Writing

One of my favorite “Calvin and Hobbes” cartoons shows Calvin explaining to Hobbes how he enjoys writing assignments now that he’s realized that “the purpose of writing is to inflate weak ideas, obscure poor reasoning, […]

Business

Content: Who Needs It?

    “Content is King” is a familiar phrase among web marketers, especially with those who endorse and embrace the concept. No one would deny that content is what any website is first and foremost […]

Business

We’re All Experts Now

“In the future, everybody will be world famous for fifteen minutes.” That must certainly be Andy Warhol’s most famous quote, and even decades later remains just as relevant today if not even more so. But […]